5 Ways to Get More Leads to Your Website Right Now
Getting the right eyes on your website and wanting to learn more about your offers doesn’t have to be complicated. The strategy is enveloped in great copywriting. Sure, copywriting is a skill that requires hours upon hours to become professional at. But the fact of the matter is that there are some things you can do TODAY that will increase your ability to be seen by more of the right eyes.
Here are 5 things you can do to your website copy that’ll help you increase visibility, leads, and clients.
Have 1-2 powerful testimonials on every page of your website. If you’re able to get a photo of your client and include their social media handle or website, that’ll add further to the credibility of you and your testimonial.
Make your content scannable. Most people are skimmers when it comes to websites. So it’s important that you make effective use of bullet points, numbered lists, bolding words, and italicizing. The more reader-friendly your text is, the more likely it is to be consumed by your website visitor.
Use customer-centric language. This means using language that your client or customer would use. If you’re new in business, do some market research in Facebook groups, Reddit threads, or other places your potential clients are hanging out—and see what language they’re using and what issues are keeping them awake at night.
Use power words and phrases. These are words or phrases that evoke emotion in your website visitor and are important to use in headlines and subheadings.
Make your About page about THEM (not you). Your About page is an incredible opportunity to help your visitor understand further why you’re the right fit to solve the issue they’re facing or to help them see their desired future. I do advise adding a little bit about who you are as a human if you run a service-based business. This will help them connect with you as a person. However, remember to still bring things full circle with how you can help them.
Try these 5 things if you’re looking to get more of the right traffic, leads, and clients from your website. And whenever you’re ready for 15 more essential elements to make your website copy effective, download my free Ultimate Website Copy Checklist to help you achieve that.
